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Always buy Whole Bean Coffee.

Always buy Whole Bean Coffee.
This particular question falls under the "FAQs" category of every coffee meeting I attend. Sure, handling the ground coffee is pretty convenient, and easy to do, might as well go for a K-Cup™ if convenience is the objective. If all you need from coffee is some dose of caffeine, you may as well go for the energy drink - right? However, if for whatever the reason the coffee means to you more than just the caffeine, I strongly suggest you stay away from the roast and ground coffee and start buying the whole bean from now on. Here is why. You cannot see the quality of coffee beans when you buy ground coffee. Ask yourself a question, how do you know if the coffee you purchased was made with a good quality coffee beans? Or perhaps was it made with broken and defected coffee beans and coffee shells? Is the blend of coffee you are buying made of 100% coffee beans or perhaps there are other "extenders" added to the blend such as roasted and ground chicory? And perhaps the most important factor. Did you know that over 90% of coffee aroma escapes from the bean during grinding process? When you buy roast and ground coffee you simply let someone else enjoy the aroma. If for whatever the reason you love coffee as much as I do, do yourself a favor, and never again but any roast and ground coffee. Invest in good coffee grinder. Those are really inexpensive but you will thank yourself the very first time you grind your beans. Enjoy your coffee! Maciek Mierzwinski GM All American Coffee LLC

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